Let me preface this by saying that I know what comes out of my mouth next is going to sound incredibly girly and portray me out as a total wine neophyte, and that may be true in part. But I'm going to say it anyway.
I choose wines for their labels.
There it is. I judge my books by their covers. I am more impressed with the artistic design of the bottle than what is in it. In my own defense, I suspect a lot of designers do the very same thing. When you know the work and creativity that goes into something, you can appreciate it perhaps a little more than others. Or maybe that's just a front for my vapid, topical reasoning. Who knows, who cares. What I do know is that no one can deny the awesomeness of these great labels.
I've had more than my fair share of the La Vieille Ferme (delish, 13.5 %, and only $9/bottle) and Mollydooker, both of which I highly recommend. They all have me thinking of ways to emulate, whether in palette or as inspiration for stationary. Several of these have that vintage French advertising poster quality to them. Do you drink a wine with an unusual or fun label?